Brand identity / Olfactio FragranceCASE 01 — VISUAL SYSTEM

Olfactio Fragrance Identity

A sensorial identity uniting perfume, botanical purity and a central drop of essence in one poised luxury symbol.

PRIMARY LOCKUP

Designed for recognition at every scale.

10 / Brand foundation

Scents that define

The opening board positions Olfactio around premium ingredients, timeless elegance, exceptional quality and a lasting sensory impression.

11 / Logo concept

A perfume bottle, central fragrance drop, botanical leaves and circular balance form one memorable emblem for fine perfumery.

12 / Construction & spacing

The grid, proportions and O-based clear-space rule keep the emblem and wordmark balanced across physical and digital sizes.

13 / Colour system

Royal Gold, Rich Black, Pure White and Soft Gold create warmth, contrast, clarity and a controlled premium hierarchy.

14 / Typography system

Playfair Display carries heritage and luxury in headlines; Montserrat brings modern clarity to supporting and body content.

15 / Logo variations

Primary, dark, light, icon-only, horizontal and wordmark lockups provide flexibility without weakening recognition.

16 / Brand elements

A repeating emblem pattern, minimal perfume icons and ornamental graphic devices extend the identity beyond the master logo.

17 / Packaging applications

Bottle, box, label, seal, cap and shopping presentation work as one tactile, premium packaging system.

18 / Photography direction

Moody lighting, rich textures, emotional compositions and deep black-and-gold tonality guide a recognisable product image style.

19 / Brand in action

Retail, digital, packaging, collateral, partnerships and campaigns demonstrate a coherent experience across every public touchpoint.

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