How to prepare a useful website brief

A good brief creates shared understanding without trying to design the whole solution in advance. It provides enough business context for useful recommendations.

01

Describe the business goal

Explain what should improve after launch: enquiries, sales, efficiency, recruitment or positioning.

02

Define audiences and actions

List priority customer groups, what they need to understand and the actions they should complete.

03

Share constraints early

Include deadlines, content readiness, integrations, approvals, budget range and technical boundaries.