A Pakistan-focused Shopify store for hand-crafted rug frames, hand-knotted rugs, cushions and kilim furniture.
The homepage is structured around styled-room imagery and visual product discovery. Best-selling framed pieces are presented with PKR pricing, sale states and interior context, while dedicated collection tabs help visitors move between frames, rugs, cushions and stools. Large editorial panels connect individual products with complete room settings and give the catalogue a premium decor-led character.
Collection architecture includes Classic Persian, Heritage Patch, Kerman, Moroccan, Natural Vintage, Oversized, Soft Nomad and White Persian directions. Supporting commerce features include promotional pricing, product detail pages, cart and checkout, contact information, newsletter capture and social links. The result is a locally relevant Shopify storefront that combines heritage textile forms with modern wall art and home styling.
Selected digital work
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