Client Work / Rugs & Home Interiors / Rugs & Home Interiors

Nile Rugs

A large-scale New Zealand Shopify store for authentic hand-knotted Persian, Afghan, Kilim and vintage rugs.

VWEB / 29
Project typeClient Work
IndustryRugs & Home Interiors
DeliverableShopify
Experience8 pages
Core stackShopify · Shop Pay · Collection Filtering · NZ E-commerce

A large-scale New Zealand Shopify store for authentic hand-knotted Persian, Afghan, Kilim and vintage rugs.

Nile Rugs is a specialist New Zealand Shopify storefront for authentic hand-knotted rugs sourced from traditional weaving regions across Persia, Afghanistan and beyond. The catalogue brings more than one thousand individually selected pieces into a structured retail experience spanning Persian, Afghan, Kilim, Overdyed, Distressed, Runner and Vintage collections.

Product discovery is built around the way customers shop for interiors: style, origin, colour, size and price. Collection filtering, sorting, sale states and detailed product presentation help visitors navigate a highly varied, one-of-a-kind inventory, while a dedicated size journey supports room planning.

The commerce experience is localised for New Zealand with NZD pricing, free nationwide delivery, fast dispatch, secure accelerated payments and a fourteen-day return promise. Editorial trust sections communicate hand-knotting, material quality and styling inspiration, with appointment viewing available in Rolleston, Canterbury. The result combines heritage craft storytelling with the operational scale of a modern Shopify catalogue.
01

One-thousand-plus one-of-a-kind rug catalogue

02

Style, origin, colour, size and price discovery

03

Persian, Afghan, Kilim and vintage collections

04

Shopify cart with accelerated payment options

05

NZ-wide delivery, appointment viewing and returns

Website showcase

The live storefront,
captured clearly.

Visit live website
nilerugs.co.nz
Nile Rugs full homepage screenshot Scroll to explore · click to open ↗
01 / Storefront

Premium rug shopping, presented with confidence.

The homepage introduces Nile Rugs through an editorial hero, clear product navigation and a strong New Zealand retail focus. Authentic Persian, Afghan, Kilim and vintage collections are positioned as considered interior pieces rather than ordinary catalogue products.

Because Shopify prevents third-party embedded browsing, this portfolio uses a real homepage capture instead of a broken iframe or imitation store. Click the screenshot or button to experience the complete live website in a new tab.

Client Work / Implementation

A rugs & home interiors experience structured around the actual project scope and audience.

This case study documents the deliverable and implementation without inventing revenue, conversion, traffic or engagement results that have not been independently verified.

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